OK-Cancel: Putting Perfect Participants in Every Session

OK-Cancel invited me to write an article on recruiting participants for design studies. It gave me a chance to share some of the research we uncovered when we put together our popular Recruiting without Fear report:

If you recruit an inappropriate participant, there is very little you can do with task design, session facilitating, or data analysis that will turn the results into something useful. Yet, if you get an ideal participant, you can compensate for practically any amount of poor task design, facilitation, or analysis and still see valuable findings that will improve your design.

OK-Cancel: Putting Perfect Participants in Every Session