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Fandango Recruits at Signup

by Jared Spool

How do you build up your database of potential participants for studies?

Well, Fandango.com, the movie ticket advance purchase service asks users, while registering for a new account, if they’d like to become members of a panel for future studies. These most likely include surveys, but other types of studies would fall out of this easily.

Fandango.com's signup questions

How are you building up your database of candidates for studies?

(Check out our report, Recruiting without Fear, for more helpful tips on recruiting participants for studies.)