Article: The Road to Recommendation

UIEtips 1/6/06: The Road to Recommendation

“Affecting positive change is our end goal. Having solid recommendations is how we make that happen. Ensuring we’ve done our diligence to produce those recommendations is absolutely critical.

By the time we’re producing a recommendation, we want to have a bundle of recommendations to support it. We’ll have formed an army of inferences, only to pick and choose those that the evidence tells us are the strongest and most likely. If we’re not sure, well, we go back to the well and get more evidence.”

Read the article here.

Do you have a different process for producing recommendations? Have you seen design teams jump to the wrong conclusions? If so, we’d love to hear your thoughts. You can leave a comment below.