The Effect of Blogging in Your Company

The effect of blogging here at UIE is simple: we’re having more and better conversations with our customers. Case in point: Christine’s recent post about snap decisions started both and online and offline conversation about how users make judgments on the applications they’re dealing with. This conversation can only be a good thing for designers and usability experts, as it gets everyone thinking about the right problem: how to delight users with the software we make.

Though we’ve only been at it since July, we feel that blogging has been a very positive experience. So I want to put it out there and see if you have had similar experiences or not. Are you blogging, or thinking about it? If so, do you think that it has been worth it? What has happened as a result?

If you have recently added blogging to your repertoire, we would love to hear about it!