SpoolCast: Gerry McGovern Interviewed by Jared Spool

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SpoolCast: Gerry McGovern Interviewed by Jared Spool
Recorded: July 2nd, 2007 from the studios of UIE
Brian Christiansen, UIE Podcast Producer
Duration: 21m | File size: 46 MB
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In today’s SpoolCast, I had the opportunity to speak with Gerry McGovern. Gerry is a widely-acclaimed speaker author and consultant on the topic of web content. Gerry is known for his insights on writing and laying out content for the Web, information architecture design, and development of content management strategy. Gerry has a new book out that we think is just great, called Killer Web Content.

In this podcast, we discuss how Gerry recommends:

» Frequent and small design refinements to please your customers
» Use click stream analysis wisely and eliminate clicks to improve experience
» Studying your most popular search queries to tune the top results

Gerry also makes the point of putting your customers in the center of your universe by concentrating on the things they want to accomplish. Help them accomplish certain things fast by putting their needs ahead of yours. The reality of the web is, ‘if you waste their time, they’re gone.’

There’s a lot of great information here, and I think you’ll enjoy it. As always, we welcome your feedback in the comments.

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