UIEtips Article: Making Personas Work for Your Web Site — An Interview with Steve Mulder
UIEtips 9/06/07: Making Personas Work for Your Web Site — An Interview with Steve Mulder
These days, we’re seeing more and more design teams successfully adopt personas into their design process. Personas allow teams to delve right into the attitudes, behaviors, and goals of their target audience. They’re also a great consensus building tool, helping every member of the design team understand exactly who they’re designing for.
In this week’s UIEtips, we’re publishing an interview I recently conducted with Steve Mulder after he presented the UIE Virtual Seminar, The User is Always Right: Making Personas Work for Your Web Site ( http://tinyurl.com/23w9sz .) In the interview, we talk about how to create effective personas based on user research as well as valuable tips for convincing your organization to adopt personas into the design process. I think you’ll really enjoy it.
Has your organization adopted personas into the design process? We’d love to hear your thoughts. Join the discussion below about this week’s topic.
Want to learn more about personas? Check out the UIE Virtual Seminar: The User is Always Right — Making Personas Work for Your Web Site, presented by Steve Mulder. In this 90-minute presentation, you’ll learn about the entire persona creation, and understand how personas can help you uncover the goals, attitudes, and behaviors of your target audience.