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Usability Tools Podcast: Robust Personas

by Jared Spool

Usability Tools Podcast: Robust Personas
Recorded: November 19th, 2007 from the studios of UIE
Brian Christiansen, UIE Podcast Producer
Duration: 36 min | File size: 21.5 MB
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Each week in our Usability Tools Podcast, we will be sitting down to discuss tips and tools for improving your site’s user experience. The goal of our weekly podcast is to share some of the most important findings from UIE’s research on web design and usability.

This week, we follow up our Virtual Seminar presentation on Building Robust Personas In 30 Days or Less, with answers to questions attendees asked during the session. I highly suggest you take a listen. You’ll uncover some wonderful insights even if you didn’t attend the seminar.

During the podcast, Brian Christiansen and I discussed the following topics:

» What are personas?
» Should your organization have dedicated UX team members for maintaining updated personas?
» Can just one person participate in the persona building process?
» Should you develop scenarios for multiple personas that all fit one task?
» Can you create personas based solely on survey results?
» How do personas relate to Actors and Use Cases from the Rational Unified Process (RUP)?

During the podcast, we also mentioned several valuable resources for incorporating personas into the development process:

Steve Mulder’s The User is Always Right

Alan Cooper’s About Face, 3rd edition

Alan Cooper’s The Inmates Are Running the Asylum

John Pruit and Tamara Adlin’s The Persona Lifecycle

As always, we’re very interested in hearing from you. Do you have questions or comments about this episode? We love to create shows based on your questions, just like we did with this episode. Please leave a comment below or email us directly at [email protected].

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