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Usability Tools Podcast: Avoiding Redesigns

by Jared Spool

Usability Tools Podcast: Avoiding Redesigns
Recorded: November 20th, 2007 from the studios of UIE
Brian Christiansen, UIE Podcast Producer
Duration: 13 min | File size: 7.6 MB
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Each week in our Usability Tools Podcast, we will be sitting down to discuss tips and tools for improving your site’s user experience. The goal of our weekly podcast is to share some of the most important findings from UIE’s research on web design and usability.

This week, Brian Christiansen and I discuss avoiding redesigns. When we talk about avoiding redesigns, we don’t think your should stay anchored in the past, far from it. But we think the best route to change is through incremental deployment.

Some of the issues we addressed were:

• Why is a site-wide redesign in one major relaunch a bad idea?
• What are some of the leading sites doing when they want a new design?
• How can staged redesigns help avert risk?
• How do users react to staged redesigns?

We find the staged redesign is the most effective way to go about changing your site. Listen in to find out how you can harness this technique to make your next project more effective.

As always, we’re very interested in hearing from you. Do you have questions or comments about this episode? We love to create shows based on your questions. Please leave a comment below or email us directly at mailbag@uie.com.

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