UIEtips article: Producing Great Search Results — Harder than It Looks, Part 2

Last week we re-published part 1 of Producing Great Search Results. As I mentioned last week, producing a great search results page takes a ton of hard design work. It’s critical to study the users’ goals and needs, and watch how the user interacts with the results the engine produces. In almost every instance, Search is not the user’s end goal. It’s just one tool they can choose to help achieve their objective. Without a deep understanding of their objectives, it’s really difficult to design a great tool for them.

In this week’s UIEtips, I conclude our feature discussion on producing great search results pages. In the article, Producing Great Search Results: Harder than It Looks, Part 2, I share behavior patterns we’ve uncovered as we researched how people interact with the results from a search query, including how they deal with link relevancy and the chunking of results. When we initially published these articles, there was some interesting buzz across the blogosphere. Our findings didn’t match conventional thinking. Almost a year has passed since the original prinitng, and I wouldn’t be surprised if these articles still creates some buzz. Below you can read comments from when we originally printed part 2.

If Search is high on your priority list, then you’ll want to attend the next UIE Virtual Seminar that I’m presenting: Search, Scent, and the Happiness of Pursuit. In this seminar, I’ll smash some important myths to smithereens. You’ll see how the home page isn’t where people are searching from (and why that changes your entire Search strategy). And you’ll see how Search is more related to the links on your site than you ever imagined. Learn more about this UIE Virtual Seminar. 

When you’re watching your users interact with your site’s search result pages, what behaviors have you noticed? We’d love to hear your insights below.