UIEtips: Five Factors for Successful Persona Projects
Personas are one of the most controversial tools in the professional UX toolbox. People either swear by them or swear at them. When they work, they are awesome, but when they fail, well, they fail gloriously.
For the past few years, we’ve been researching why so many persona projects have such dismal results. We discovered there are basic factors that are critical for a project’s success, yet most teams ignored them.
In today’s UIEtips, I discuss five of these factors. We look at the role of research, who should be involved in the personas, and other essentials that differentiates between a successful persona project and a failed one. I’m sure you’ll find it helpful for planning your projects.
Read the article: Five Factors for Successful Persona Projects
While I’m on the subject of UX techniques, I’m really looking forward to Cennydd Bowles’ upcoming UIE Virtual Seminar on UX Design when Time, Money, and Support is Limited. Cennydd is a kick-ass presenter and his book,
Have you tried to use personas in your projects? What have you found to be the keys to your project’s success (or the reason for your project’s demise)? We’d love to hear your thoughts below.