Build a Winning UX Strategy from the Kano Model – Our October 25 Virtual Seminar

The Kano Model focuses on users’ basic expectations first; it predicts the investment a team needs to make to elicit delight from users. On October 25 our own Jared Spool will talk about how your competitors, existing design debt, and the evolution of ideas from innovation to market maturity all affect how you need to design today.

In Jared’s seminar you’ll learn to:

• Focus on your users’ expectations
• Spot the Kano Model at work
• Apply the Kano Model to your UX strategy
• Generate excitement with small investments

There are patterns in your users’ compliments and complaints. Now you can predict them with help from Jared and the Kano Model.