UIEtips: Embracing the Medium

In this week’s UIEtips, Richard Rutter discusses how you should consider the users’ medium and their environment.

Here’s an excerpt from the article:

Designing web sites is a strange and wonderful thing. The web is often described as a medium, but it is no more a medium than ink. To be a medium, ink must be combined with paper and a means of forming letters; otherwise ink is merely a means of transporting pigment. Similarly, the web is merely means of transporting data and structuring ideas. It is only when these meet a combination of software and hardware that we have a medium for design. But unlike all written material before it, that medium is under the control of the reader.

Read the article: Embracing the Medium.

How do you take the users’ environment into consideration when designing your web site? Share your thoughts below.