UIEtips: How Content Strategy Can Help

In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing.

Here’s an excerpt from the article:

But with the opportunities of publishing come immense challenges. Don’t just write; write well. Don’t just blog once; maintain a schedule. Don’t just launch an app; ensure your content is appropriate for the many contexts and devices through which it may appear. And goodness, don’t just curate content by choosing keywords and automating aggregation; hone your perspective on the topic and continually revisit your collection to maintain its relevance.

Read the article: How Content Strategy Can Help.

How do you prioritize the content you create for your web site and blog? Let us know below.