UIEtips: Un-Sucking the Touchpoint

In this week’s UIEtips article, Chris Risdon defines and establishes criteria for touchpoints, in effect, unsucking the touchpoint.

Here’s an excerpt from the article:

It became clear that a touchpoint is a moment in time. I want to design to support that moment in time. More specifically, a touchpoint is meeting that need through delivering on the company’s value proposition in that time and place.

Read the article: Un-Sucking the Touchpoint.

How does Chris’ definition relate to your understanding of the touchpoint? Leave us a note below.