UIETips:The Curse of a Mobile Strategy

In this week’s UIEtips, we offer an original article from me, Jared Spool. In it I look at the reasons to go with either a mobile–friendly web site or a native app. 

Here’s an excerpt from the article:

However the idea of a mobile strategy has always struck me as a bit odd. After all, an airline doesn’t usually have a kiosk strategy or a customer service desk strategy. The kiosk and customer service desk are also places where customers want to get boarding passes, change flight arrangements, learn the status of flights, and all the other things a mobile experience would provide. Yet there’s no “strategy” around those options for the customer.

Read the article: The Curse of a Mobile Strategy

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