Crucial Topics That Firms Must Tackle to Get the UX Advantage
by Jared Spool
The power of a well-designed experience can generate millions in profits. Large companies are starting to put UX in the forefront of their organization which gives them a distinct competitive advantage.
The UX Advantage Conference is a series of interviews with 14 design leaders covering how they instill UX within their corporate DNA. In this podcast, Karen McGrane and I outline the crucial topics that companies must tackle to give them the UX competitive edge.
Published here on April 21, 2015.