UIETips: Making Companies Competitive by Expanding Design’s Role

In this week’s article, I explore the positive effects of expanding design awareness in organizations.

Here’s an excerpt from the article:

In the last few years, companies like GE, Fidelity, Marriott, MasterCard, IBM, Paypal, Nasdaq, and Capital One have realized they can gain a competitive advantage by producing better downstream user experiences. They’re driving change in their industry by helping their customers’ organizations deliver better experiences in their own products and services. It’s not good enough to delight your direct customers. You have to delight all the customers and employees down the supply chain.

Read the article: Making Companies Competitive by Expanding Design’s Role.

How are you using design to become more competitive? Let us know below.