UIE Newsletter: Content-First Design

In this week’s UIE newsletter, we reprint an article from Steph Hay. In it she investigates the art of interactive storytelling in the video game industry.

Here’s an excerpt from the article:

Game designers start with the story. What they add to the experience complements and builds on the core story; it doesn’t distract from the priority of “accomplish goal,” even when that takes a year longer than expected, as was the case with Journey, Sony’s award-winning game from thatgamecompany.

They design for discovery—learning in the moment not only increases retention and engagement, but it’s delightful and emotionally empowering.

Read the article: Content-First Design.

How could your company benefit from designing for discovery? Share your thoughts with us below.