UIE Article: ‘View Full Site’ Must Die

In this week’s article, I advocate for the death of the ‘View Full Site’ link at the bottom of mobile (M Dot) pages.

Here’s an excerpt from the article

We provide the escape hatch because the M Dot’s experience isn’t complete. The M Dot site can’t have what the users need, because we’ve intentionally crippled it.

Yet when the user takes the leap through the escape hatch by clicking on the “View Full Site” link, they are brought back into the world of unusable desktop sites. Pinch and zoom are the only ways to survive.

“View Full Site” is a promise of a better world that can’t be met. What the user hopes for is an easy way to access the functionality missing from the M Dot. But returning them to the world of pinch and zoom isn’t the solution. What is the better solution? Responsive design.

Read the article: ‘View Full Site’ Must Die

Should ‘View Full Site’ be allowed to live? Tell us about it below.