Shh! Don’t Tell Them There’s No Magic In Design Thinking

In this week’s article I let you in on a secret concerning design thinking.

Here’s an excerpt from the article:

It wasn’t hard to find people excited about Design Thinking. They were popping up in lots of organizations.

Yet, when I asked them what they thought it meant, their answer puzzled me. They told me it was a new approach to design, focusing on problem solving with multidisciplinary teams, producing competitive end-to-end solutions that delight customers, users, and employees.

Problem solving? Multidisciplinary teams? End-to-end solutions? Delighting users? I’d been researching and writing about integrating these elements for decades. What’s new here?

Read the article: Shh! Don’t Tell Them There’s No Magic In Design Thinking

Is Lean UX part of your Design Thinking toolkit, helping you bring an experimental mindset to requirements gathering? Let us know below.