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Transform What You Build And How You Build It.

Headshot for Jared Spool
by Jared Spool

Move beyond inspiration and immerse yourself at the UX Immersion: Interactions conference. Here are just two of the six industry leaders teaching master-grade workshops on groundbreaking interaction design skills you won’t find anywhere else.

Measure What Matters: Crafting UX Success Metrics

Kate Rutter

  • Explore the world of measures, metrics, and key performance indicators.
  • Create actionable, UX-centered metrics to gain insights into your product’s progress.
  • Move beyond the typical analytics packages to track the most important user behavior.
  • Communicate your design wins to the people who matter the most.
Jeff Gothelf

Lean UX: Agility Through Cross-functional Collaboration

Jeff Gothelf

  • Discover and build what your customers really want and need.
  • Validate your product ideas and hypotheses early in the process to ensure you’re on the right track.
  • Bake user needs into your process from the start through product launch (and beyond).
  • Gain team-wide consensus using proto-personas and assumption mapping.
Published here on March 27, 2017.